Did you know that in 2025, a whopping 42% of Americans (that's over 102 million adults!) know they need more life insurance? Let's dive into why this matters and how we can fix it!

Why Are So Many People Underinsured?

First, let's look at why so many of us don't have enough life insurance:

1. "It's not for me yet!"
   Many folks, especially younger ones, think life insurance is something to worry about later. But guess what? It's important at any age!

2. "It's too expensive!"
   Here's a surprise: 72% of Americans think life insurance costs way more than it actually does. Some think it's three times the real price! In reality, a healthy 30-year-old could get $250,000 of coverage for about $200 a year. That's less than your coffee budget!

3. "I'll do it later..."
   We're all busy, and it's easy to put off getting life insurance. But waiting can mean missing out on cheaper rates or, worse, not having coverage when you need it.

4. "My work insurance is enough."
   Many people rely on their job's life insurance. But often, it's only 1-2 times your salary. That's usually not enough to protect your family long-term.

Why Does This Matter?

The life insurance gap isn't just a boring number. It means real risks for families. Without enough coverage, your loved ones might struggle to:

• Pay for everyday stuff like food and bills

• Pay off your house or other loans

• Save for important things like college

A good life insurance policy can help with all of these, giving your family protection when they need it most.

How Can We Fix This?

Let's look at some ways to close this gap and make sure more families are protected:

1. Spread the Word
   Life insurance isn't just for certain people – it's for everyone! This year, take some time to learn about your options. Knowledge is power!

2. Tell the Truth About Cost
   Remember how most people think life insurance is super expensive? Let's change that! Knowing the real cost could help more people get covered.

3. Start Young
   The younger and healthier you are, the cheaper your insurance will be. Don't wait – now is the best time to protect your future!

4. Make It Personal
   Everyone's situation is different. That's why it's important to work with a pro (like me!) to figure out exactly what you need. Whether it's term or permanent life insurance, the right plan is key.

What You Can Do Right Now

1. Check your current coverage. Is it enough to take care of your family if something happened to you?

2. Use an online calculator to estimate how much coverage you might need.

3. Talk to your family about the importance of life insurance.

4. Get a quote – you might be surprised at how affordable it can be!

Remember, life insurance isn't just a policy – it's peace of mind. It's knowing that no matter what happens, your family will be okay financially.

Don't wait to protect what matters most. Take action today to secure your family's future!

Ready to bridge your life insurance gap? I'm here to help! Book an appointment with me, Caroline Raker, at https://clarityfin.net/book-appointment. Together, we'll create a personalized plan to protect your family's financial future. Let's make sure you're not part of that 42% - your family deserves the best protection!